54% of Employers plan to use Social Media to Recruit in 2011

Rebecca Folb, the Global Talent Acquisition Manager for Digital Marketing at Nokia recently gave her experience with Social Media Recruitment, “Nowadays, the competition for top talent is so fierce that the old ways don’t work anymore. We needed to jump two generations forward and transform the way Nokia sources talent, builds talent pipelines and raise our employer image. There’s a number of things involved. The mantra is “network, network, network”. For a start, I abandoned my desk in the HR department and went to sit with the digital marketing people. I needed to live and breathe that area and understand the chemistry of those teams to be able to select good potential recruits. What’s more, we want the things that HR do to align themselves with what the brand is doing. Social media recruiting is not our answer to all our recruitment needs, it’s simply another channel we must use now. We use platforms like Twitter and LinkedIn, but also go to networking events in the sector to meet people face-to-face. That gives Nokia a credible voice and face at these events as well, which people appreciate.
A lot of this is about “passive recruiting” – we might not have a job opening right now, but by getting to know a lot of people in the field and building their passion for our brand, then it becomes a lot easier when you do need to find someone.”

Commonwealth Contractors

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